Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. ? Learn More
At RIM’s keynote earlier this week, CEO Thorsten Heins unveiled a brand new camera app that will ship along with BlackBerry 10. It was quite impressive. It basically lets you snap a pic, select a subject’s face, and sift through frames captured before the moment you pressed the shutter button to make sure everyone looks their best. Perhaps the person on the left had a huge, wonderful smile while the person on the right was blinking. With the BB10 camera app, you will be able to fix that.
But the tech seemed awfully familiar. So familiar, in fact, that we had to do a little digging to satisfy our curiosity. Come to find that a company called Scalado, known for their super badass imaging tech like Remove and Rewind, actually invented this tech a while back. At the time we were unsure what the relationship between RIM and Scalado was, but RIM has since responded and clarified that this is, in fact, a licensing deal.
Here’s the official word from Patti McKague, Sr. Manager, Public Relations at Research In Motion:
RIM has been working with Scalado on camera technology and has licensed some of the Scalado technology for the BlackBerry 10 platform. As shown during the BlackBerry World Keynote, RIM is planning a unique implementation of the technology on BlackBerry 10 to provide an incredible user experience, allowing for more customization by the user and enabling them to easily capture and share their perfect moments.
We’re glad to see that RIM is collaborating with strong partners to make the BB10 platform as excellent as possible. Though, it would have been nice if the company threw a hat tip to Scalado during the demo. It did, after all, get the most ooh’s and aah’s of the entire show.
Research In Motion (RIM) is a Canadian designer, manufacturer and marketer of wireless devices and solutions for the worldwide mobile communications market. The company is best known as the developer of the BlackBerry smart phone. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM was founded in 1984. Based in Waterloo, Ontario, the company has offices in North America, Europe and Asia Pacific.
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