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Biggs is the East Cost Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... ? Learn More
Reuters is reporting that Nokia is exploring selling the Vertu phone line to holding company Permira for $264.26 million, freeing itself from the difficult process of selling phones no one wants to people who should know better. Nokia called Vertu a “non-core asset.”
It’s odd that Vertu has been kept on life support for so long. Nokia has sold the underpowered, gem-encrusted phones since the turn of the century, depending on expensive cases to jack up the price on what amounts to a low-end Symbian phone in a pretty shell. Nokia has been trying to liquidate the company since 2011
Watchmaker Ulysses Nardin also sells a similar luxury phone, the Chairman, which is equally baffling.
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