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Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... ? Learn More
You may not know this but Yahoo still operates a product called Yahoo Small Business, which provides SMBs and sites with web hosting, domain name registration, web site design templates, e-commerce solutions and more. In fact, Yahoo says that it has helped millions of businesses get online and grow their presence on the web. Today, the company is debuting a new marketing dashboard to give users additional insight into online reputation, web metrics and more.
As the company explains, the new tool allows small businesses to analyze website metrics and maintain accurate and comprehensive business listings across the Web. For example, the dashboard enables social media monitoring and provides recommendations on new listing opportunities, including on Yelp, Yahoo and others.
The dashboard also includes online reputation management, pulling information and reviews from up to 8,000 sources such as Facebook and Twitter. Users can access website performance metrics from various sources including Google Analytics. And the dashboard provides email marketing, SEO, and SEM campaign tracking.
The marketing dashboard also has a number of paid features, including a suped up version of its reputation management functionality, email campaign tracking, and more.
It should be interesting to see if Yahoo Small Business will survive new CEO Scott Thompson’s plans to cut 50 Yahoo properties.
IPO: December 4, 1996, Nasdaq:YHOO
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...
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